Marketing Services

For Brands & Agencies

Activate Your Brand and Leave a Lasting Impression with Marketing Services for Today’s Consumers.

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Meet Evolving Consumer Demands

Get end-to-end campaign support for experiential and promotional marketing initiatives. Amplify your brand’s impact with integrated contract packaging, sampling, and fulfillment services widely used by national consumer brands to generate brand awareness, fuel brand trials, and drive purchasing behavior.

  • Experiential Expertise: We’ve produced over 20 million units of product samples for companies of all sizes–from retail giants to smaller businesses looking to get more exposure for their brand.
  • Engaging Experiences: We work collaboratively to align with your brand’s identity and your marketing strategy, with packaging designed to captivate, educate, and inspire.


Activate your brand with product samples

Working with many of the country’s premier CPG brands to create memorable marketing experiences.

Demo & Sampling

Introduce your products in a way that captivates your audience. Encapsulate the perfect brand experience for your customers in a cost-effective strategy proven to increase sales.

Overwrap & Flow Wrap Samples

After inspecting trial-sized products and preparing them for wrapping, the product is placed on a conveyor, wrapped with film, heat-sealed along the edges, and cut to fit.

Promotional Materials & Literature

Bundle wrapped samples with any additional promotional materials (like brochures, instructions, coupons, etc.), and add any secondary packaging, if desired.

Batching & Shipping

Organize samples into batches and route based on shipment destination, customer preferences, or specific campaign needs. We select the most efficient shipping method and arrange for pickup and delivery with carriers—all while considering for delivery times, shipping costs, and campaign deadlines.

Promo Bag Assembly

Create promotional bags containing all of your brand’s demo products. We handle every detail, assembling your items and marketing materials with a keen eye for presentation, and distributing them to your point of sale (POS).

Promo Bags for Retailers

We work with major retailers to build promotional marketing bags for grocery pickup or in-store demo programs—which are a great way to engage customers and provide value-added perks with their orders. These bags typically include samples, coupons, and small branded items aimed at enhancing customer experience and building brand loyalty.

Event Swag Bags for Agencies

Create customized bags filled with items to attract, engage, or reward customers, and tailor the bags to specific events, audiences, or themes (trade show bags, eco-friendly bags, sample bags, gift bags, etc.).

Labeling and Distribution

Bags are labeled according to specific promotions, customer types, or pickup locations, and orders grouped by batches (daily, weekly, or as requested) for efficient processing and distribution. We transport assembled bags to designated grocery locations nationally for program use.

Re-Pack

Product repackaging services to optimize packaging, streamline inventory, and meet specific market or regulatory needs. Create custom packs and bundles, seasonal and promotional packaging, and tailored solutions to enhance market appeal and consumer convenience.

Custom Packs and Bundling

Re-package products into different sizes, configurations (like multi-packs or value packs), or types of packaging based on customer needs or retailer specifications. If needed we’ll bundle multiple individual products with secondary packaging into a single package—such as promotional sets, gift packs, or multi-unit discounts.

Labeling and Marking

New labels are applied to reflect any changes in branding, product details, barcodes, expiration dates, or compliance requirements (e.g., health warnings, ingredient lists). The packaging is marked with any additional information, such as shipping labels, barcodes, tracking codes, or return instructions.

Seasonal and Promotional

Custom repackaging for special seasons (e.g., holiday promotions) or for specific marketing campaigns.

Contract Packaging

Outsource your packaging needs to a partner that facilitates all tasks, including designing, assembling, labeling, and preparing products. Our contract packaging services help you take your goods from the factory to the point of purchase in any product configuration.

Pallet Displays

Assembly and management of pallet-based displays for retail environments. These displays are essential for showcasing products in bulk and promoting them effectively at point-of-sale locations.

Counter Displays

Creation and assembly of display units designed for retail environments, particularly those that are positioned on countertops, point-of-sale areas (POP displays), or other prominent locations in stores.

Shrink Wrapping

Shrinking plastic film around individual products, multi-packs, or components to protect them from damage, dust, or tampering during transport or storage.

Materials Sourcing

Procure appropriate materials including cardboard, corrugated materials, wood, or plastic, based on durability and presentation needs. Sustainable options also available (e.g., eco-friendly, biodegradable, or recyclable packaging) based on the client's specifications.

Kitting

A popular option for today’s ecommerce consumers, kitting allows you to offer dynamic configurations of your products, such as subscription boxes, into bundling items to help increase inventory turnover and offer compelling brand experiences.

Product Bundling

Assembly of related products together into a single package for retail distribution, combining multiple distinct products into a single kit.

Custom Kitting Solutions

Create kits that align with your brand's promotional strategy, event strategy, or experiential strategy. This may include customized packaging, inserts, and branded items. Kits for product samples, where individual items are packaged together, are distributed to potential customers or retailers or for use in promotional campaigns.

Packaging for eCommerce

Packaging of products into ready-to-ship kits for online orders customized for DTC. Branded e-commerce kits are prepped for online retail, ensuring that they are packaged attractively for consumers. We also offer gift-wrapped kits or premium presentation packaging.

Experiential support

Support your experiential marketing campaigns with logistics and operational expertise that equips your team with everything they need to to create memorable brand experiences.

Swag Bags & Promo Kits

Assembly and kitting of items into campaign-specific packages (e.g., swag bags, promotional kits) with trial-size samples of the actual product, often used for food, beauty, or beverage brands—think trial-size shampoos, energy drinks, and taster chocolate bars. Kits use customized packaging to align with branding and user experience requirements.

Event Distribution

Real-time inventory tracking to ensure stock availability throughout the campaign, and fulfillment and shipment of campaign materials to multiple locations, including directly to event sites or customers.

Promo Items Storage

Store promotional items, event equipment, signage, and materials required for experiential campaigns, including temperature-sensitive or fragile items.

The Power of Product Demos

Product samples help create trust with the brand and build brand awareness, increasing the likelihood of sales. In fact, most consumer packaged goods marketers rank it in their top three most important channels to reach consumers.

92%

Social Media

83%

Product Sampling

82%

Digital Ads

78%

Digital Coupons

71%

Point of Purchase Displays

67%

Sponsorships

67%

Print Ads

62%

Direct Mail

54%

Experimental

52%

TV Ads

43%

Out of Home

38%

FSI/Circular

Source: Ensemble IQ “The Future of CPG Sampling,” 2018

In Partnership With National Marketing Agencies

Our meticulously packaged product samples and demo kits are used in a variety of campaigns to engage consumers, build brand awareness, and drive sales.

Promotional Giveaways

Include product samples as part of giveaways or contests to generate excitement and encourage participation. Increase brand visibility and engagement.

In-Store Sampling

Arrange for product samples to be distributed in retail locations. This allows potential customers to try a product before purchasing.

Co-Branding with Retailers

Collaborate with retailers to offer samples alongside purchases or as part of special promotions. Enhance the shopping experience and encourage purchases.

Direct Mail Campaigns

Sending samples directly to potential customers through direct mail can create a personal touch and encourage recipients to try the product.

Subscription Boxes

Partner with subscription box services to include product samples in curated boxes. Reach new customers who are likely to appreciate trying new products.

Influencer Collaborations

Send samples to influencers and bloggers, who then share their experiences with their followers. Leverages the influencer's reach to promote the product authentically.

Loyalty Programs

Offer samples to loyal customers as part of a rewards program can enhance customer retention and incentivize repeat purchases.

Digital Sampling Programs

Run online campaigns where customers sign up to receive free samples in exchange for their email addresses. Build a customer database for future marketing efforts.

Brand Awareness Campaigns

Organize distribution lists or sponsor local events where product samples are handed out, helping to raise brand awareness and connect with the community

Events and Trade Shows

Set up booths at industry events or trade shows to offer samples to attendees. This approach helps brands connect with a targeted audience.

Sustainability in Marketing

Embrace a greener future with our sustainable packaging solutions.

Studies show that most customers today want greener packaging. Increase your consumers’ brand affinity through environmentally-friendly options, including compostable and biodegradable plastics, pulp and sugarcane bagasse-based materials, paper-based items, recycled PET options, and more.

With an array of packaging options, we help ensure your products are protected while also being presented in a way that resonates with your target market.

Integrated Campaigns to Reach Your Audiences Like No Other

End-to-end campaign support for experiential and promotional marketing initiatives.
National Distribution. Develop a comprehensive distribution strategy that utilizes multiple channels to reach the target audience effectively. This could include in-store sampling, online sampling through social media or websites, direct mail campaigns, and partnerships with influencers or retail outlets. A multi-channel approach maximizes reach and enhances brand visibility.

Measure Performance. Measure the success of the product sampling campaign using promotional literature with QR codes or coupons. Track conversion rates, gather customer feedback, and track engagement levels.

Delight Customers. Activate Your Brand

Your One-Stop Partner for Improved Supply Strategy

Strategically integrated across the supply chain, we’re able to drive down costs for our partners. High quality, full transparency—that’s the Nautical promise.

Latest blog posts

Creating effective product samples requires careful planning and execution to ensure they represent the brand accurately and appeal to consumers. The production process involves adapting manufacturing
There are different types of kitting, depending where it happens in the supply chain process, either to aid in manufacturing or in preparation of fulfilling orders. In some cases it may even be used i
Many businesses team up with marketing agencies and/or third-party logistics (3PL) providers to craft a brand trial campaign and cover all aspects of storage and delivery of the product samples. Let’s

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