Marketing Services
Activate Your Brand and Leave a Lasting Impression with Marketing Services for Today’s Consumers.
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Meet Evolving Consumer Demands
Get end-to-end campaign support for experiential and promotional marketing initiatives. Amplify your brand’s impact with integrated contract packaging, sampling, and fulfillment services widely used by national consumer brands to generate brand awareness, fuel brand trials, and drive purchasing behavior.
- Experiential Expertise: We’ve produced over 20 million units of product samples for companies of all sizes–from retail giants to smaller businesses looking to get more exposure for their brand.
- Engaging Experiences: We work collaboratively to align with your brand’s identity and your marketing strategy, with packaging designed to captivate, educate, and inspire.
Activate your brand with product samples
Demo & Sampling
Introduce your products in a way that captivates your audience. Encapsulate the perfect brand experience for your customers in a cost-effective strategy proven to increase sales.
Overwrap & Flow Wrap Samples
After inspecting trial-sized products and preparing them for wrapping, the product is placed on a conveyor, wrapped with film, heat-sealed along the edges, and cut to fit.
Promotional Materials & Literature
Bundle wrapped samples with any additional promotional materials (like brochures, instructions, coupons, etc.), and add any secondary packaging, if desired.
Batching & Shipping
Organize samples into batches and route based on shipment destination, customer preferences, or specific campaign needs. We select the most efficient shipping method and arrange for pickup and delivery with carriers—all while considering for delivery times, shipping costs, and campaign deadlines.
Promo Bag Assembly
Create promotional bags containing all of your brand’s demo products. We handle every detail, assembling your items and marketing materials with a keen eye for presentation, and distributing them to your point of sale (POS).
Promo Bags for Retailers
We work with major retailers to build promotional marketing bags for grocery pickup or in-store demo programs—which are a great way to engage customers and provide value-added perks with their orders. These bags typically include samples, coupons, and small branded items aimed at enhancing customer experience and building brand loyalty.
Event Swag Bags for Agencies
Create customized bags filled with items to attract, engage, or reward customers, and tailor the bags to specific events, audiences, or themes (trade show bags, eco-friendly bags, sample bags, gift bags, etc.).
Labeling and Distribution
Bags are labeled according to specific promotions, customer types, or pickup locations, and orders grouped by batches (daily, weekly, or as requested) for efficient processing and distribution. We transport assembled bags to designated grocery locations nationally for program use.
Re-Pack
Product repackaging services to optimize packaging, streamline inventory, and meet specific market or regulatory needs. Create custom packs and bundles, seasonal and promotional packaging, and tailored solutions to enhance market appeal and consumer convenience.
Custom Packs and Bundling
Re-package products into different sizes, configurations (like multi-packs or value packs), or types of packaging based on customer needs or retailer specifications. If needed we’ll bundle multiple individual products with secondary packaging into a single package—such as promotional sets, gift packs, or multi-unit discounts.
Labeling and Marking
New labels are applied to reflect any changes in branding, product details, barcodes, expiration dates, or compliance requirements (e.g., health warnings, ingredient lists). The packaging is marked with any additional information, such as shipping labels, barcodes, tracking codes, or return instructions.
Seasonal and Promotional
Custom repackaging for special seasons (e.g., holiday promotions) or for specific marketing campaigns.
Contract Packaging
Outsource your packaging needs to a partner that facilitates all tasks, including designing, assembling, labeling, and preparing products. Our contract packaging services help you take your goods from the factory to the point of purchase in any product configuration.
Pallet Displays
Assembly and management of pallet-based displays for retail environments. These displays are essential for showcasing products in bulk and promoting them effectively at point-of-sale locations.
Counter Displays
Creation and assembly of display units designed for retail environments, particularly those that are positioned on countertops, point-of-sale areas (POP displays), or other prominent locations in stores.
Shrink Wrapping
Shrinking plastic film around individual products, multi-packs, or components to protect them from damage, dust, or tampering during transport or storage.
Materials Sourcing
Procure appropriate materials including cardboard, corrugated materials, wood, or plastic, based on durability and presentation needs. Sustainable options also available (e.g., eco-friendly, biodegradable, or recyclable packaging) based on the client's specifications.
Kitting
A popular option for today’s ecommerce consumers, kitting allows you to offer dynamic configurations of your products, such as subscription boxes, into bundling items to help increase inventory turnover and offer compelling brand experiences.
Product Bundling
Assembly of related products together into a single package for retail distribution, combining multiple distinct products into a single kit.
Custom Kitting Solutions
Create kits that align with your brand's promotional strategy, event strategy, or experiential strategy. This may include customized packaging, inserts, and branded items. Kits for product samples, where individual items are packaged together, are distributed to potential customers or retailers or for use in promotional campaigns.
Packaging for eCommerce
Packaging of products into ready-to-ship kits for online orders customized for DTC. Branded e-commerce kits are prepped for online retail, ensuring that they are packaged attractively for consumers. We also offer gift-wrapped kits or premium presentation packaging.
Experiential support
Support your experiential marketing campaigns with logistics and operational expertise that equips your team with everything they need to to create memorable brand experiences.
Swag Bags & Promo Kits
Assembly and kitting of items into campaign-specific packages (e.g., swag bags, promotional kits) with trial-size samples of the actual product, often used for food, beauty, or beverage brands—think trial-size shampoos, energy drinks, and taster chocolate bars. Kits use customized packaging to align with branding and user experience requirements.
Event Distribution
Real-time inventory tracking to ensure stock availability throughout the campaign, and fulfillment and shipment of campaign materials to multiple locations, including directly to event sites or customers.
Promo Items Storage
Store promotional items, event equipment, signage, and materials required for experiential campaigns, including temperature-sensitive or fragile items.
The Power of Product Demos
Product samples help create trust with the brand and build brand awareness, increasing the likelihood of sales. In fact, most consumer packaged goods marketers rank it in their top three most important channels to reach consumers.
92%
83%
Product Sampling
82%
Digital Ads
78%
Digital Coupons
71%
67%
Sponsorships
67%
62%
54%
52%
TV Ads
43%
38%
Source: Ensemble IQ “The Future of CPG Sampling,” 2018
In Partnership With National Marketing Agencies
Promotional Giveaways
Include product samples as part of giveaways or contests to generate excitement and encourage participation. Increase brand visibility and engagement.
In-Store Sampling
Arrange for product samples to be distributed in retail locations. This allows potential customers to try a product before purchasing.
Co-Branding with Retailers
Collaborate with retailers to offer samples alongside purchases or as part of special promotions. Enhance the shopping experience and encourage purchases.
Direct Mail Campaigns
Sending samples directly to potential customers through direct mail can create a personal touch and encourage recipients to try the product.
Subscription Boxes
Partner with subscription box services to include product samples in curated boxes. Reach new customers who are likely to appreciate trying new products.
Influencer Collaborations
Send samples to influencers and bloggers, who then share their experiences with their followers. Leverages the influencer's reach to promote the product authentically.
Loyalty Programs
Offer samples to loyal customers as part of a rewards program can enhance customer retention and incentivize repeat purchases.
Digital Sampling Programs
Run online campaigns where customers sign up to receive free samples in exchange for their email addresses. Build a customer database for future marketing efforts.
Brand Awareness Campaigns
Organize distribution lists or sponsor local events where product samples are handed out, helping to raise brand awareness and connect with the community
Events and Trade Shows
Set up booths at industry events or trade shows to offer samples to attendees. This approach helps brands connect with a targeted audience.
Sustainability in Marketing
Embrace a greener future with our sustainable packaging solutions.
Studies show that most customers today want greener packaging. Increase your consumers’ brand affinity through environmentally-friendly options, including compostable and biodegradable plastics, pulp and sugarcane bagasse-based materials, paper-based items, recycled PET options, and more.
With an array of packaging options, we help ensure your products are protected while also being presented in a way that resonates with your target market.